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It's All About The Leads:

So what is Leads really all about? The following report includes some fascinating information about Leads--info you can use, not just the old stuff they used to tell you.

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads, which turn into sales of products and services being sold on their sites.

But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups.

And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more.

This is partially what going “beyond Adsense” means. You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling your leads for pennies instead of dollars.

You can certainly create sites that sell affiliate products to the leads they generate. Most people are operating under this business model in some fashion.

But you can also capture the leads and sell them to people who are willing to pay anywhere from $1-$25 per qualified lead.